PORTFOLIO
CITY FOLK'S FARM SHOP
I worked with the creator of this business from its concept stage, even suggesting its name. Branding started with the logo and carried through to the simple, stylized graphics. The community-conscience business offers urban homesteading products and classes, plus an additional season-long mentorship program; City Folk's Ground Swell. I created their website and nearly all the artwork for their projects, some of which are below. The website has since been replaced by new owners, with a less personalized pre-fabricated layout. Click/tap on a selection for details.
- City Folk's Farm Shop Logo -
Nestled in a historic urban community, the shop caters to local families with environment-friendly character. Small-scale gardeners, canners, chicken and bee keepers and avid composters are the mainstay. I designed the logo with a mix of traditional country and city appeal. The rooster, Rudy, serves as the store mascot, and is featured in many of the shop's promotions.
- City Folk's Farm Shop Website -
I designed the shop's website in Wordpress, allowing the owner to easily add posts and modify content. It features an event and classes calendar, chicken keeping information, and a handy, customized sidebar weather widget.
- Graphic Style -
I carried the logo's simple graphic style and bold colors throughout most of the illustrations created for City Folk's Farm Shop.
- Poster and T-Shirt Graphic -
A promotional graphic featuring a crowing "Rudy" and custom typography.
- CFFS Ground Swell Logo -
A workmark-style logo set for City Folk's Farm Shop's mentoring program. Simple flourishes bring it to life.
- CFFS Ground Swell Certificate -
An official Achievement Certificate for City Folk's Farm Shop's homesteader mentoring program.
- CFFS Business Card -
Many of City Folk's Farm Shop's business cards, docs and forms contain my simple urban silhouette strip graphic, as a ghosted background.
- CFFS Class Card -
These cards are posted next to shop products relating to classes or workshops that the store offers.
- CFFS CLUCK Coop Tour Graphics-
Twice a year, City Folk's Farm Shop sponsors a citywide Coop Tour. Participants visit urban chicken coops housed by gracious community keepers. Primarily a neighborhood walking tour, my hens are clad in comfortable footwear.
- Print Advertisement -
My small publication ad speaks for itself.
- CFFS Tee Shirts -
Some mockups for fun and useful promotional items I've designed to encourage sustainable urban homesteading.
- Buckeye Chicken Graphic -
A slight departure from my characteristic CFFS graphic, my Buckeye Chicken was created to grace the annual "Fowl Towel", a popular homesteader's kitchen accessory.